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Sweetshop:Sweetshop 携手导演 Simon Cracknell 为 OnePlus 9RT 5G 打造全新品牌广告片

2021/10/21 13:13:4201254



上海 近日,智能手机品牌 OnePlus 为其新产品 OnePlus 9RT 5G 推出了全新宣传 片,由 Sweetshop 的签约导演 Simon Cracknell 执导。

The films are emotive and human, full of the idiosyncrasies of life and the irreverence of the moment. They illustrate that life is made easier, more fun, stylish and awesome with OnePlus 9RT 5G. This is a phone that is fast charging, smooth and easy to switch apps, it features a heat dissipation system to counter heavy multi- tasking, it has fast photo processing on night mode, fast response for gaming, a 120 Hz refresh rate, 600 Hz touch sampling display, fast connection and 3 Wi-Fi antennas.
广告作品情感丰富,非常人性化,充满了生活的特质和时下的大胆与不羁。作 品诠释了拥有 OnePlus 9RT 5G,生活将变得更容易、更有趣、更时尚、更美 妙。这款手机支持超级闪充,使用流畅,易于在不同应用程序之间切换,具有 可以应对多任务处理的空间散热系统,在夜间模式下具有快速的照片处理能 力,它还可以对游戏进行快速响应,拥有 120Hz 刷新率、600Hz 触控采样率的 屏幕,快速连接以及电竞三 Wi-Fi 天线。

The ad features charismatic and quirky young people experiencing surreal events as they go about their lives using their OnePlus 9RT 5G. Their realities are vastly different and slapstick humour interlaces the scenes.
广告的主角是一群富有魅力和古灵精怪的年轻人,他们在使用OnePlus9RT 5G 的过程中经历了超现实的事件,与他们的现实生活形成反差。幽默有趣的元素 不断穿插在这些场景之中。

Simon Cracknell, Director at Sweetshop said, "I am in awe as to how rapidly OnePlus has risen in the market in recent years. I love how OnePlus conveys its remarkable features to audiences. And it’s a lot of fun revelling in the lives of our characters."
Sweetshop 的导演 Simon Cracknell 说道:“OnePlus 近年来在市场上崛起的速度 令我惊叹。我喜欢 OnePlus 向消费者传达其卓越功能的方式。而且,沉醉在我 们广告片角色的故事中是一件非常有趣的事情。”



CREDITS
Client: OnePlus Creative Team
Production Company: Sweetshop Director: Simon Cracknell
DOP: Dustin Dong
Managing Director: Laura Geagea Executive Producer: Lilian Li Producer: Julie Chen Chujun Production Assistant: Justin Zheng Production Assistant: Touie Li Production Assistant: Mengchen Jiang Production Assistant: Dwyane Guo Line Producer: Ryan Li
Art Director: Yixuan Tong
Post Producer: Fai Thiti Wongtikul
Offline Editor: Adam Hussey
Post House: BIGFOOT, Bangkok
Colourist: Zairi Mohd (BIGFOOT, Bangkok)
Online Artist: Chow Yoon Liong (BIGFOOT, Bangkok)
Audio Post Production: Canang Studio, Malaysia Audio Producer: Joanne Pereira
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