CHALLENGE
Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.
STRATEGY
We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.
RESULTS
More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.
评论
Credits
Advertising Agency
TBWA, Rome, Italy
Agency Website
http://www.tbwa.it
Executive Creative Director
Geo Ceccarelli
Creative Director
Fabrizio Caperna
Art Director
Luca Boncompagni
Matteo Desogus
Copywriter
Arnaldo Funaro
Producer
Marco Vignale